Your loan profile is what lenders see when they click on your loan on Kiva.org – it's how they learn about you, your business, and your goals, so it's very important to have the best loan profile possible to attract attention of prospective lenders.
The way you tell your story, after all, can make all the difference.
Your Personal Story
At Kiva, we emphasize the personal nature of businesses and borrowers.
For that reason, we ask for a personal story so that we (during the application review process) and lenders (during your crowdfunding campaign) can get to know you. This section should be about 2 paragraphs and demonstrate who you are as a person and why you are passionate about what you are doing.
You can...
✔️ talk about your interests, what motivates you, and what has shaped you as a person.
✔️ highlight your future goals and dreams, what led you to start this business, and your entrepreneurial spirit and determination
✔️ discuss your background and your goals.
Don’t be impersonal or too formal – try to add some flair, and tell us what makes both you and your business are unique!
Guiding questions to help you write your personal story:
1. Where did you grow up? What was it like?
2. Is there an instance from the past that demonstrates your entrepreneurial spirit?
3. Where are you today?
4. What are your dreams for the future?
2. Your Business Story
Here you'll tell lenders – in about 2 paragraphs – about your business.
Be specific! Give your lenders an understanding of why you started this business and what your business does. Be personal and talk to the core of what your business represents — to you and your community.
You can...
✔️ explain what your business does, why it was founded, and who your clientele is
✔️ mention how your business is run and what your business represents
✔️ talk about day to day operations, future goals, and any awards or accomplishments your business has earned.
This section should also be personal! Don’t be too formal – let your passion and excitement show.
Guiding questions to help you write your business description:
1. What about your business are you most proud of?
2. What are the goals you have for your business in the future?
3. Who are your customers?
4. What are your biggest challenges?
5. How will the Kiva loan support the growth of your business?
3. Your Loan Use Description
Both the Kiva team (during application review) and prospective lenders (during your Kiva crowdfunding campaign) want to understand why you're applying for a Kiva loan and what you plan to do with the funds.
How will the Kiva loan help you grow your business? The more specific you can be in painting this picture for us, the better.
You'll communicate loan purpose via:
• a 1-2 sentence summary that will go right under your photo on your Kiva loan profile, and
• a 1-2 paragraph section under the description of your business.
Make sure you...
✔️ highlight how the loan funds will be allocated.
✔️ mention how the loan will affect your business, both now and in the future.
✔️ include specifics (avoid umbrella terms such as "working capital", "equipment" --> instead, let lenders know exactly what you plan to purchase and/or invest in thanks to the help of the Kiva loan).